#DML15 will be focused on the industry’s rapid digital transition, bringing together Latin America’s most innovative media executives with some of world’s most disruptive media companies. The event will be held in
Mexico City on 23-24 October
Professor and Director, Tow-Knight Center for Entrepreneurial Journalism,
CUNY Graduate School of Journalism, USA
Boost your mobile strategy
Structure your news content production, your design and your business model, thinking mobile
Develop audience intelligence
Create, harness and monetise your Audience
The quest for digital revenue continues
Classifieds. E-Commerce. Events. Branded Content. Paid-content. Programmatic Advertising
Media for and by Millenials
Data. Data Visualization. Entrepreneurial journalism. New digital narratives
New video formats and web-TV development
Keys to success in producing video content
HILTON MEXICO CITY REFORMA
Special room rates (include Gym Access, Wi-Fi & breakfast buffet)
Standard single USD $171+Taxes
Standard double USD $189 +Taxes
Executive room single USD $249 +Taxes
JR Suite USD $279 +Taxes
Master Suite USD $339 +Taxes
Reserve your room contacting Elizabeth Pacheco (Elizabeth.Pacheco@Hilton.com) Rooms must be booked no later than 15/10/15. Any booking made after this date will be subject to availability and current rates. Please note that any booking must be guaranteed by credit card.
Book your room now!
Speakers: Benjamín Morales Meléndez, Cofounder; Laura Alvarado Monsivais, Cofounder and Rodolfo Padrón, Digital Media Strategies Development
The speakers will speak about the trending topics in terms of technology and the importance of be able to choose the right tools for the perfect marriage between processes and technology
WAN-IFRA president will provide an overview of the industry’s current affairs worldwide.
Diego Carvajal is Digital Media LATAM's Master of Ceremony since our first edition in Bogota 2 years ago. He's an expert on digital media and a passionate observer of LATAM’s media industry. What has caught his attention in the last 12 months since we met for Digital Media LATAM 2014 in Lima?
Publishers are primarily content companies but they can’t ignore the profound internal revolution that digital brought to their organizations and revenues.
Q&A session with the author of the book: “Geeks Bearing Gifts: Imagining New Futures for News”.
OwnLocal’s experience at more than 2,000 newspapers in the United States has helped us understand what works (and what doesn’t) to start and sustain a successful digital ad agency. While Latin American newspapers have different challenges than the US, there are many similarities.Take the opportunity to learn from past successes and mistakes and own the digital space before it’s overrun with competitors. Join Steve Dorsey and Jeremy Mims, cofounder of OwnLocal, the largest digital ad agency for local media in North America, and learn how to begin offering digital products and services at your organisation while maintaining and increasing your print revenue. He will help you understand what kind of agency would work best for your newspaper and share valuable case studies. Sponsored by OwnLocal
Google will present their different apps for journalists and their new Cardboard, a VR experience starting with a simple viewer anyone can build or buy. Sponsored by Google
Mobile news consumption is accelerating more rapidly than ever, but are we really ready for the users’ expectations, let alone ready to monetise their use? Experts will provide the latest in design, business models and the need to change the very way we think about mobile platforms.
WAN-IFRA's Digital Media Awards benchmark the industry's most innovative digital projects and initiatives worldwide. Join us for a cocktail in the hotel and discover the best projects from LATAM's most innovative media companies. Meet the finalists and competing categories here. Sponsored by Medios Masivos Mexicanos
Wochit will present its revolutionary platform that enables publishers like USA Today, Huffington Post, Focus.de and others to turn in minutes stories into videos using licensed content from AP, Reuters, Getty, AFP, Bloomberg and more, combined with an easy to use creative editing tool. Videos can be produced in any language in 10-15 minutes, with custom graphics and the ability to distribute across the web, mobile and ott platforms.
Three very different media companies, Vice News, NYT and eldiario.es, with very diverse backgrounds and approaches to news and revenue. The three know about the needs for more video, more interaction, more social and more millennial audiences. Can one of these models inspire you?
Panel Discussion: Facebook, Google, LinkedIn, Twitter and Apple fight over the control of news distribution and that’s not for the beauty of journalism. The question is what’s to win for publishers?
Gail Jammy, Head of Business Development, BBC Global News, UK
Jason Washing, Director, Strategic Partnerships, News and Local Media, Google, USA
Chris Moran, Chris Moran, Audience editor, The Guardian, UK
Mariana Marcaletti, International News Coordinator, BuzzFeed, USA
Rossana Fuentes - Founder & CEO, Mexico MediaLab 21, Mexico
Andrea Miranda - Chief Editor, El Debate, Mexico
Gustavo Muñoz - Chief Technology Officer & VP, Grupo Expansión, Mexico
Guillermo Diaz de Leon - Head Americas, Enreach, Miami
Carlos Salas - Editor & digital projects responsible, Grupo El Comercio, Peru
Media houses are quickly learning to study their audiences, harness them, segment them and sell them. Big data is an extremely valuable tool that media houses cannot afford to ignore. The three cases selected for this session provide an overview for the immense business and creative potential that lies behind a deep understanding of audiences.
Banners & click-rates are proving their limits. Users are blocking intrusive rich media advertising. Yet, the digital world offers an array of opportunities in the field of digital marketing to better serve our communities and monetise in the process.
Jason is a veteran in digital advertising. We will ask him all the questions that can help us understand this complex new world of advertising technologies.
Because not all learning comes from success stories, we're organising, along with local partner organisations Factual and FuckUpNights Mexico, a round of mezcal shots and beers to hear from 4 digital journalists and media executives about their biggest and most embarrassing failures. Join us! Sponsored by Wayra
Please quote the following reservation code IT20RGD6415N1 when arranging your flights through Aeroméxico call centers to obtain discount on your flight rates up to 20%!