Join the leading digital revenue event for the Latin American publishing industry!

#DML15 will be focused on the industry’s rapid digital transition, bringing together Latin America’s most innovative media executives with some of world’s most disruptive media companies. The event will be held in

Mexico City on 23-24 October

Reserve your ticket!

Confirmed speakers

Confirmed speakers #DML15

Themes

Five themes will define DML15

1

Boost your mobile strategy

Structure your news content production, your design and your business model, thinking mobile

2

Develop audience intelligence

Create, harness and monetise your Audience

3

The quest for digital revenue continues

Classifieds. E-Commerce. Events. Branded Content. Paid-content. Programmatic Advertising

4

Media for and by Millenials

Data. Data Visualization. Entrepreneurial journalism. New digital narratives

5

New video formats and web-TV development

Keys to success in producing video content

Venue


HILTON MEXICO CITY REFORMA

t: +52 55 5130 5300 I f: +52 55 5130 5285
Av. Juárez 70, Col. Centro I México D.F. 06010 I Mexico

Special room rates (include Gym Access, Wi-Fi & breakfast buffet)
Standard single USD $171+Taxes
Standard double USD $189 +Taxes
Executive room single USD $249 +Taxes
JR Suite USD $279 +Taxes
Master Suite USD $339 +Taxes

Reserve your room contacting Elizabeth Pacheco (Elizabeth.Pacheco@Hilton.com) Rooms must be booked no later than 15/10/15. Any booking made after this date will be subject to availability and current rates. Please note that any booking must be guaranteed by credit card.
Book your room now!

Programme

Two days of inspiring presentations, engaging break-out sessions, practical workshops and much more...
Don´t miss any updates, join the conversation @wanifra_amlat

07:30

REGISTRATION

08:00

EXECUTIVE BREAKFAST: BINDING OF TECNOLOGY AND PROCESSES - TRESITE

Speakers: Benjamín Morales Meléndez, Cofounder; Laura Alvarado Monsivais, Cofounder and Rodolfo Padrón, Digital Media Strategies Development

The speakers will speak about the trending topics in terms of technology and the importance of be able to choose the right tools for the perfect marriage between processes and technology

09:00

INTRODUCTION

Tomas Brunegard, WAN-IFRA, President, Sweden

WAN-IFRA president will provide an overview of the industry’s current affairs worldwide.

09:15

What happened since we last met?

Diego Carvajal, Vice President, Product, Univision Communications Inc., USA

Diego Carvajal is Digital Media LATAM's Master of Ceremony since our first edition in Bogota 2 years ago. He's an expert on digital media and a passionate observer of LATAM’s media industry. What has caught his attention in the last 12 months since we met for Digital Media LATAM 2014 in Lima?

09:30

SESSION 1: REASSESS THE NEWS OPERATIONS

Publishers are primarily content companies but they can’t ignore the profound internal revolution that digital brought to their organizations and revenues.

09:30

The digital transformation of Grupo Expansión

Manuel Rivera, President & CEO, Grupo Expansión, Mexico

10:10

COFFEE BREAK

10:40

The digital success case of one of Europe's most popular sport dailies

Frédérique Lancien, Strategy & New Business Director, L'Équipe, France

11:20

El País: The Digital story so far...

Antonio Caño, Editor-in-Chief, El País, Spain

12:00

FOCUS SESSION: LET'S TALK ABOUT THE FUTURE OF NEWS!

Jeff Jarvis, Director, Tow-Knight Center for Entrepreneurial Journalism, USA

Q&A session with the author of the book: “Geeks Bearing Gifts: Imagining New Futures for News”.

12:40

NETWORK LUNCH

13:40

BREAK-OUT SESSIONS

Not-to-be missed break-out sessions to learn about the best success and innovation cases from the region and the industry. Themes: Virtual Reality, Mobile Monetisation and more. Sponsored by Google, and Ownlocal

13:40

BREAK-OUT SESSION: How to build a digital ad agency at your newspaper

Steve Dorsey, VP of Innovation and Planning at the Austin American-Statesman (Cox Media Group), USA

OwnLocal’s experience at more than 2,000 newspapers in the United States has helped us understand what works (and what doesn’t) to start and sustain a successful digital ad agency. While Latin American newspapers have different challenges than the US, there are many similarities.Take the opportunity to learn from past successes and mistakes and own the digital space before it’s overrun with competitors. Join Steve Dorsey and Jeremy Mims, cofounder of OwnLocal, the largest digital ad agency for local media in North America, and learn how to begin offering digital products and services at your organisation while maintaining and increasing your print revenue. He will help you understand what kind of agency would work best for your newspaper and share valuable case studies. Sponsored by OwnLocal

14:25

BREAK-OUT SESSION: GOOGLE & VR

Aaron Luber, Virtual Reality/Cardboard Partnerships - Google, USA

Google will present their different apps for journalists and their new Cardboard, a VR experience starting with a simple viewer anyone can build or buy. Sponsored by Google

15:15

SESSION 2: SHARING KNOWLEDGE ON MOBILE NEEDS

Mobile news consumption is accelerating more rapidly than ever, but are we really ready for the users’ expectations, let alone ready to monetise their use? Experts will provide the latest in design, business models and the need to change the very way we think about mobile platforms.

15:15

What have we learned about designing mobile news?

Luke Miller - Mobile UX Designer, USA

15:55

COFFEE BREAK

16:25

Can you create a business relationship through Mobile?

Maha Al-Emam - Digital Strategy Advisor, Atlantic Media - Quartz, USA

17:05

What matters is a "Mobile state of mind"

Arturo Galván - Entrepreneur & expert on Digital, Mexico

18:30

LATAM DIGITAL MEDIA AWARDS CEREMONY

WAN-IFRA's Digital Media Awards benchmark the industry's most innovative digital projects and initiatives worldwide. Join us for a cocktail in the hotel and discover the best projects from LATAM's most innovative media companies. Meet the finalists and competing categories here. Sponsored by Medios Masivos Mexicanos

08:00

EXECUTIVE BREAKFAST: Create Custom Video In Minutes - WOCHIT

Drew Berkowitz, Senior Vice President, Wochit, USA

Wochit will present its revolutionary platform that enables publishers like USA Today, Huffington Post, Focus.de and others to turn in minutes stories into videos using licensed content from AP, Reuters, Getty, AFP, Bloomberg and more, combined with an easy to use creative editing tool. Videos can be produced in any language in 10-15 minutes, with custom graphics and the ability to distribute across the web, mobile and ott platforms.

9:15

SESSION 3: INNOVATIVE LANGUAGE FOR NEWS PLATFORMS

Three very different media companies, Vice News, NYT and eldiario.es, with very diverse backgrounds and approaches to news and revenue. The three know about the needs for more video, more interaction, more social and more millennial audiences. Can one of these models inspire you?

09:15

Vice News' captivating development

Jason Mojica - Editor in Chief, Vice News, USA

09:50

Born and bred in crisis: the case digital pure-player eldiario.es

Juan Luís Sánchez - Co-founder and & Deputy Editor, eldiario.es, Spain

10:20

COFFEE BREAK

10:50

The anatomy of Interactive News at The New York Times

Marc Lavallee - Editor, Interactive News, The New York Times, USA

11:30

FOCUS PANEL: THERE IS A WAR OUT THERE ON NEWS DISTRIBUTION PLATFORMS

Panel Discussion: Facebook, Google, LinkedIn, Twitter and Apple fight over the control of news distribution and that’s not for the beauty of journalism. The question is what’s to win for publishers?
Gail Jammy, Head of Business Development, BBC Global News, UK
Jason Washing, Director, Strategic Partnerships, News and Local Media, Google, USA
Chris Moran, Chris Moran, Audience editor, The Guardian, UK
Mariana Marcaletti, International News Coordinator, BuzzFeed, USA

12:30

NETWORK LUNCH

13:30

BREAK-OUT SESSIONS

Not-to-be missed break-out sessions to learn about the best success and innovation cases from the region and the industry. Themes: Audience Intelligence, Editorial Content & Monetisation. Sponsored by Agile, Enreach, and many more!

13:30

BREAK-OUT SESSION: Better Audience Understanding Equals More Effective Advertising

Panel Discussion. How does knowing more about the audience reached by the advertising & content, help deliver advertising that is more effective to that audience?. Sponsored by Enreach and Agile

Rossana Fuentes - Founder & CEO, Mexico MediaLab 21, Mexico
Andrea Miranda - Chief Editor, El Debate, Mexico
Gustavo Muñoz - Chief Technology Officer & VP, Grupo Expansión, Mexico
Guillermo Diaz de Leon - Head Americas, Enreach, Miami
Carlos Salas - Editor & digital projects responsible, Grupo El Comercio, Peru

14:30

SESSION 4: AWASH IN DATA AND IT'S ALL FOR THE BEST!

Media houses are quickly learning to study their audiences, harness them, segment them and sell them. Big data is an extremely valuable tool that media houses cannot afford to ignore. The three cases selected for this session provide an overview for the immense business and creative potential that lies behind a deep understanding of audiences.

14:30

Audience Intelligence & Ophan, the new Analytics tool of The Guardian

Chris Moran - Audience Editor, The Guardian, UK

15:40

COFFEE BREAK

16:10

From The Ground Up: Building Real Estate Products at The New York Times

Matthew Shadbolt, Director of Real Estate Products, The New York Times, USA

16:40

SESSION 5: ADVERTISING IS BURNING

Banners & click-rates are proving their limits. Users are blocking intrusive rich media advertising. Yet, the digital world offers an array of opportunities in the field of digital marketing to better serve our communities and monetise in the process.

16:40

FOCUS SESSION: Q&A Who Drives the Ad Department: The sales people or the IT Team?

Jason Washing, Director, Strategic Partnerships, News and Local Media, Google, USA

Jason is a veteran in digital advertising. We will ask him all the questions that can help us understand this complex new world of advertising technologies.

17:20

Off to a good start with branded content

Matt Sanders - Senior Director, Deseret Digital Media, USA

19:30

DIGITAL MEDIA F*CK UP NIGHT

Because not all learning comes from success stories, we're organising, along with local partner organisations Factual and FuckUpNights Mexico, a round of mezcal shots and beers to hear from 4 digital journalists and media executives about their biggest and most embarrassing failures. Join us! Sponsored by Wayra

Partners & Sponsors

Interested in sponsoring DML15? Download our sponsorship brochure.

Strategic Partners

GOLD Sponsors

WAN-IFRA's prestigious Digital Media Awards arrive to LATAM this year! Meet the finalists here

Learn more about the finalists, the 6 different categories, the jury, and more here!

Contact

Questions?

Contact us!

Rodrigo Bonilla

Regional Manager - LATAM, Mexico

Rodrigo Bonilla

rodrigo.bonilla@wan-ifra.org

Raquel González

Events Manager LATAM, Spain

Raquel González

Tel: +5215548146462

Mbl: +34 647 676 662

raquel.gonzalez@wan-ifra.org